Fret-King is the absolute pinnacle of British design, and we are dedicated to producing the best guitars you can buy, whatever the price. Black Label™ Tradition, blended with boutique design, custom shop quality, pro playability and comfortable individuality. The Black Label design brief was to prove that it’s possible to create spectacular guitars that are totally acceptable as a real journeyman player’s working tool, fit for the highest profile player on the biggest arena stage in the world – and yet affordable to all. We love a challenge, so challenge yourself. You’ll be amazed at how far we’ve raised the bar.