Gurus is the brainchild of Guglielmo Cicognani, the renowned Italian Engineer who has designed his eponymous guitar and bass amplifiers for over 25 years. In 2012, he assembled a team of young and aspiring people to help him start a new project – Gurus Amps. Aiming to build a series of affordable Italian-made boutique products that could be distributed straight to retailers, their products have quickly gained momentum for their sublime quality and craftsmanship.